The year is 2016. The multiple crises of climate change, illness, obesity and spiralling consumer debt have forced the UN to enact resolution 468/60 and create a President of the World to find a solution. Academics have blamed the world’s problems on over consumption driven by advertising.
The solution is clear, advertising must be controlled more tightly; the remit of the President. The implications for brands, media owners, retailers and consumers will be far reaching. How will they react as over a period of 10 years media channels are outlawed one by one?
Why we made AfterAd
How do you future proof your business? We created AfterAd to help our clients uncover and develop the strategies they will need to succeed in the future, before they need them. AfterAd is not our view of the future, it is a fictional dystopian world designed to be deliberately extreme and force you to overcome the issues that are on the horizon. The challenges it tackles include ad blocking; consumer apathy; advertising saturation; data darkness; economic, health and ecological worries blamed on over consumption. All of these will shape the future of advertising and our clients' bottom line, so we created AfterAd to help our clients find solutions to them before they become problems.